Brand kit
Basement: AI Collector App. The AI agent for collectors. Logos, the App Store set, phone mockups, screen recordings, colors, type and copy. Everything you need to make an ad, a post or an article.
Logo
The skull, the wordmark, and the app icon. Use the files as supplied.
On black
The default. Reach for this one unless the surface behind it is light.
Inverted
The same two marks flipped, for light backgrounds and print.
App Store screenshots
The live set, in 6.5 and 6.9 inch sizes, plus the approved dark alternate.
The live set
Warm off-white, the six screenshots on the App Store today.
Dark alternate
Approved for dark placements. Same story, same order.
Phone mockups
Transparent iPhones showing the six screens that sell the app. Flat screens are in the zip too.
Baseling home
Ask your Collection
Scan a card
A pack pull
Live show, priced
Watchlist
Screen recordings
Real captures of the app, ready to cut into ads. Tap one to play it.
- Rip a packMP4
Real graded cards, vaulted. Ship it or sell it back.
- Your pull, in your CollectionMP4
Rip a pack. The slab lands in your Collection, next to the cards you scanned.
- Rip a watch boxMP4
The watch box: open it and see what you pulled.
- Ask Baseling for a priceMP4
Ask what a card is worth. It answers in chat and keeps watching.
- Which slab to buyMP4
Ask which slab to buy today. Baseling picks one you can buy.
- Finish your setMP4
Ask what you're missing from a set. See the cards and the cost to finish.
- Buy when it dropsMP4
Name your price. Baseling buys when the card gets there.
- Graded slabsMP4
Price history and a verdict before you buy.
- Your CollectionMP4
Everything you own, one number, kept current.
- Card detailMP4
A card's Basement price, with its history.
- Scan a cardMP4
Point the camera. It finds the card and the price.
- MarketMP4
Packs, slabs and listings in one place.
- WatchlistMP4
Watch the cards you pick. Baseling pings you when one hits your price.
- Live, pricedMP4
Cards on a Whatnot or eBay Live show, priced on screen.
- Bid meterMP4
Set a max bid and see where the room is.
- Break mathMP4
What a break spot is worth before you buy in.
How to use them
- Real captures of the app on iPhone, no audio. Drop them into your own device frame, or run them full screen in vertical ads.
- Trim freely. Never speed up a price, change a number, or fake a screen. If you need a screen that is not here, ask and we will record it.
- Card art belongs to its owners. Keep it as it appears in the app, and never imply a partnership.
- Pair each clip with one line from the copy section below.
Ad concepts
Five ads, one story each. Open on a picture in the first second, then the line.
- Ad 1
Rip a pack
- Opens on
- The slab reveal.
- Line
- It lands in your Collection, right next to the cards I scanned.
- Clips
- Your pull, in your Collection · Rip a pack
Show "Odds published in app" on screen. Real pulls only, no highlight reels.
- Ad 2
What your binder is worth
- Opens on
- A real dollar total counting up.
- Line
- Est. market value. What it's worth, never what I made.
- Clips
- Your Collection · Scan a card
- Ad 3
Which slab to buy
- Opens on
- The slab and its price.
- Line
- I asked the app which slab to buy today.
- Clips
- Which slab to buy
Keep the answer's last line, "Past prices don't promise future ones", on screen.
- Ad 4
Finish your set
- Opens on
- The list of missing cards.
- Line
- It told me which cards I'm missing from my set.
- Clips
- Finish your set
Ask it as "What cards am I missing from <set>?". No buy step.
- Ad 5
The whole story
- Opens on
- A question to the app.
- Line
- Ask, rip or buy, and the card lands in your Collection. 30 seconds max.
- Clips
- Which slab to buy · Your pull, in your Collection · Your Collection
For every ad
- Say "the app" or "Basement" on camera, not "Baseling". Show the agent working, then name it on the end card: "The AI agent for collectors."
- Free means the download. Baseling needs Basement+ ($9.99 a month, 3 day free trial). Say "try it free" and show the price after the trial.
- Pack ads: adults only on camera, 18+ targeting, never name the pack partner. Send them to us to check before they run.
- 9:16, burned-in captions, 15 to 30 seconds. Deliver raw files and separate hook clips.
Ad cuts and hero reel
The best clips framed for 9:16, 4:5 and 1:1 with safe-zone guides, plus a 45 second silent hero reel with a ProRes master. Stills from every recording are in their own zip.
Read CREATIVE-BRIEF.md in the full kit before cutting: it covers tone, the claims we can make, and the ones we never make. Music is yours to license.
Colors
Click any swatch to copy its hex.
Core
The palette the product is built from.
App Store set
The warm white ground the App Store screenshots use. On brand for ads too.
Status
Price up, caution, price down. In the app only, never as a brand color.
Accents
The colors you can pick for your avatar in the app. Everyone starts with these twelve. The rest you unlock as you level up.
Typography
Figtree SemiBold, sentence case. Two faces do all the work.
WS Bloem
WordmarkThe wordmark and display type. It's a licensed face from Wasabib Studio, so we can't redistribute it. You don't need it: every wordmark above is outlined vector, so it renders anywhere without the font installed. Never retype the wordmark in a substitute.
Figtree
Everything elseHeadings, body, and UI across the site and the apps. It's open source under the OFL and free to use. Get it from Google Fonts.
Feature icons
The glyphs the app uses for its main features. Line by default, solid when selected.
- Baseling
- Collection
- Market and packs
- Live
- Watchlist
- Scanner
Copy
The slogan, the lines that work, and what we never claim.
Basement: AI Collector App · Scan, rip packs, live prices
- The AI agent for collectors.
- Scan any card. See what it's worth today.
- Every card you own, one live number.
- Rip packs. Pull real slabs.
- Prices cards as they hit a live show.
- It watches the prices you pick.
- Your pulls land in your Collection.
Words
What we can claim, and what we never claim.
Say
- Basement is an AI collector app for iPhone. Baseling is your AI agent.
- Scan a card and see what it's worth today.
- Rip packs that hold real graded cards. Pulls are vaulted. Ship them or sell them back.
- A card you rip lands in your Collection, next to the cards you scanned.
- Prices cards as they hit the screen on Whatnot and eBay Live shows.
- Baseling watches the prices and restocks you pick, and pings you when they move.
- Short sentences. Sentence case. Facts over hype.
Never say
- Call Basement a browser, or Baseling a chatbot, assistant or bot.
- Promise profit, or pitch a pack as an investment. No "will go up", "double", "flip" or "grail".
- Say "every card", "any language" or "free AI". The download is free; Baseling needs Basement+.
- Claim member trading, selling to other users, or AI grading. None of it exists.
- Imply a partnership with Pokémon, Whatnot, eBay or any card brand.
- Mention Android or Google Play. Basement is iPhone only.
- Use em dashes, exclamation marks, or words like seamless and revolutionary.
Pictures
Calls the founder made on the App Store set. They hold for ads too.
Do
- Show the real app, in use: a priced card, a pull, a live show.
- Figtree SemiBold, sentence case headlines.
- Ink #121212 or the warm off-white #F7F5F3 as the ground. Basement Red as the one accent.
- Keep props behind the phone, and move them from frame to frame.
Don't
- Orange gradient grounds, or neon tube lines.
- Darkened or rim-lit props, or props covering the screen.
- Bebas, condensed fonts, or all-caps headlines.
- The logo on every frame. Once, at the end, is enough.
Using the logo
The short version: don't redraw it.
Do
- Use the supplied files. They already carry the right clear space.
- Keep clear space around the logo of at least half the skull's height.
- Put the skull on black, or the inverted skull on white. Nothing in between.
- Scale it proportionally, and no smaller than 24px for the skull or 120px wide for the lockup.
Don't
- Recolor the skull. It is black or white, never anything else.
- Stretch, rotate, skew, or add effects, outlines, or shadows.
- Rebuild the wordmark by typing it in another font.
- Place the logo on a busy photo, or on a color that leaves it low contrast.
Need something else?
Press kit, product screenshots, founder photos, or a logo in a format that isn't here? Just ask.
baseling@basementbrowser.com
Social
The share card, frames from past films and ads, and the collector stickers from the site.